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Founded in 2023, located at Harajuku. Designed by SPEC, the interior features movable mirrored partitions that transform the space for each event, creating a dynamic and ever-evolving environment. Beyond the traditional functions of a showroom—sales and PR—the space also focuses on retail, while offering both brand consulting and select shop consulting. A hybrid platform where exhibition, commerce, and strategy seamlessly intersect.
BETA post
See other Cases
05
beta: 試用 実験的な / in a trial phase; provisional, exploratory, or subject to change
post(1): 投稿する 掲示する / to publish, display, or share
post(2): 次の 後の（未来を表す言葉）/ subsequent; coming after something in time
concept: 観る人の思考を促すこと / an invitation to reconsider
Brand
established Year
Service
Beta Post
2019
Distribution
Founded in 2023, located at Harajuku. Designed by SPEC, the interior features movable mirrored partitions that transform the space for each event, creating a dynamic and ever-evolving environment. Beyond the traditional functions of a showroom—sales and PR—the space also focuses on retail, while offering both brand consulting and select shop consulting. A hybrid platform where exhibition, commerce, and strategy seamlessly intersect.
01
02
03
04
BETA post
See other Cases
05
beta: 試用 実験的な / in a trial phase; provisional, exploratory, or subject to change
post(1): 投稿する 掲示する / to publish, display, or share
post(2): 次の 後の（未来を表す言葉）/ subsequent; coming after something in time
concept: 観る人の思考を促すこと / an invitation to reconsider
Brand
established Year
Service
Beta Post
2019
Distribution